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Chrysler went public with their intentions to ax the DeSoto brand on November 18, 1960, in the form of a terse telegram sent to dealers, a surviving copy of which is pictured below. Courtesy Dean Mullinax True to their word, the last DeSoto rolled off the assembly line on Wednesday, November 30, 1960, after a scant 32 years of production.
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The last DeSoto rolled off the line on November 30, 1960. Walter Chrysler launched the brand in 1928 and named it for Spanish explorer Hernando de Soto. Chrysler wanted a line of cars to compete with mid-priced models from the likes of Oldsmobile, Studebaker, and Hudson. The company sold 81,065 cars in 1929, an inaugural record that stood until.
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DeSoto (sometimes De Soto) was an American automobile marque that was manufactured and marketed by the DeSoto division of Chrysler Corporation from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence. [1] History Predecessors
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DeSoto was an American automobile marque that was manufactured and marketed by the DeSoto division of Chrysler Corporation from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence.
Features 19481960 Dodge/Fargo/DeSoto Truck & COE Mopar only picture
The DeSoto Division was created by Walter P. Chrysler for the 1928 model year, and spent the following 32 years selling cars that were a bit snazzier than Plymouths but not quite as upscale as.
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The DeSoto automobile was launched in 1928, a part of a new and rapidly expanding Chrysler Corporation. Conceived to do battle in the fast growing mid-priced range, DeSoto's position in the price/prestige strata was between the budget-minded Plymouth and the luxurious Chrysler.
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DeSoto Trucks The subject of DeSoto trucks needs to be split into a few different categories: A Dodge By Another Name DeSoto Sweptside '57 DeSoto truck in Mexico
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Classic DeSoto For Sale Saved (0) My Favorite Listings (0) Filters Applied: desoto Filter by Make & Model Make AJS (11) Albany (1) Alfa Romeo (192) Allard (7) Allis-Chalmers (2) Allison (1) Allstate (6) Alpine (1) Alta (1) Aluma (1) Alvis (3) AM General (35) AMC (65) American (8) American Austin (1) American Bantam (2) American Eagle (4)
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In 1937, Chrysler Corporation launched the DeSoto truck brand to expand the international distribution of Dodge and Fargo trucks manufactured in the United States. Chrysler stopped selling trucks in foreign markets in 1970. However, Askam in Turkey kept using the DeSoto and Fargo names on its trucks.
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The DeSoto was given the Airflow body, but with a shorter wheelbase. Chrysler marketed the Airflow as the 'Car of Tomorrow' but at a time of uncertainty, the buying public weren't eager to take a chance on that. DeSoto sales were around 14,000 in 1934. The 1940s 1942 DeSoto - John's Presentation on YouTube.com
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A collaboration of clips taken from a day out collecting a 50's Desoto truck. Features first start, loading unloading and a scene from Hell Drivers.
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DeSoto (sometimes De Soto) was an American automobile marque that was manufactured and marketed by the DeSoto division of Chrysler Corporation from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence. [1] 1929-1942
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HUSING'S HIGHLIGHTS OF A GREAT NEW CAR * De Soto's Handy-Shift-On the steering column -old "wobble stick" is gone. * Goodbye to "Trunk Bustles"- the Stream-lined Luggage Locker is here! * Sofa-Wide Seats — front and rear-room for sin big people! * 5 Speeds Forward! — with Perfected Automatic Overdrive-optional equipment on all models.
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Paul Niedermeyer - Posted on November 22, 2020 Chrysler's pentastar and old brand names ended up in some odd places. Fargo branded trucks were being built in Turkey well into the 21st century, and DeSotos (bottom) for almost as long. But don't look for a Chrysler big block V8 under their hoods. Or just about anything else you might find familiar.
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